More Than Movie Theaters: Why Aren’t We Talking About Exhibition?
The impulse of nostalgia, for a return to normal, is what I hear most these days, dominating Zoom meetings, indie film panels, business articles in the trades. Forced to address the sudden and severe disruption of distribution and exhibition, the conversational focus often drifts to ... movie theaters and whether audiences will go back. What I hear industry vets say, repeatedly, is that the theatrical business will rebound but the window (the time before the film hits VOD) will shorten. Yes, this has been true for 15 years. And there is so much more we should be talking about. I’m writing th