It’s been a while since we posted this chart of our membership (subscriber) movements. As you can see it’s a mixed bag: It’s slow going, and the number of paying members have been fairly flat the past couple of months. But—they haven’t gone down, and, in fact, we did hit an all-time high just before […]
OVID subscriptions are up 6.5% in the month of October! The increase of paid subscriptions is 144, the most of any one month this year, even beating January which was our previous best. The total amount of paid subscriptions is now up to 36% for the year; last year, the total for 12 months was up 35%.
As year 2021 comes to a close and our numbers have finalized, I thought I ought to sum up in one place the main quantifiable changes in key areas of OVID’s development, taking the opportunity to double-down on one of our founding principles: radical transparency.
After several months of little change in numbers, the long-awaited upward movement started up again and held steady over the past six weeks or so.
The last time I wrote a note about our membership numbers, it was early March, right after the end of Black History Month, and indeed OVID enjoyed a nice uptick in sign-ups throughout February. Unfortunately, many good things come to an end, and it seems like a higher than usual percentage of those new people then canceled their subscriptions in March.
An update on OVID’s membership (subscriber) growth through February 2021… The last time we posted this chart, we showed our member statistics with figures through the end of 2020. While the numbers were still increasing at the time, they were doing so quite slowly and were likely to flatten out soon because the “top level” number (of users including free trials) had not moved for several weeks.
Two of the metrics that we look at to see how well OVID is doing—to get a sense of whether we’re moving in the right direction, or have a chance of surviving—are Conversions and Churn. This information is generally closely held in the SVOD business. In fact, we are not aware of any other streaming service which has released this data.