An update on OVID’s membership (subscriber) growth through February 2021… The last time we posted this chart, we showed our member statistics with figures through the end of 2020. While the numbers were still increasing at the time, they were doing so quite slowly and were likely to flatten out soon because the “top level” number (of users including free trials) had not moved for several weeks.

The impulse of nostalgia, for a return to normal, is what I hear most these days, dominating Zoom meetings, indie film panels, business articles in the trades. Forced to address the sudden and severe disruption of distribution and exhibition, the conversational focus often drifts to ... movie theaters and whether audiences will go back. What I hear industry vets say, repeatedly, is that the theatrical business will rebound but the window (the time before the film hits VOD) will shorten. Yes, this has been true for 15 years. And there is so much more we should be talking about. I’m writing th

Two of the metrics that we look at to see how well OVID is doing—to get a sense of whether we’re moving in the right direction, or have a chance of surviving—are Conversions and Churn. This information is generally closely held in the SVOD business. In fact, we are not aware of any other streaming service which has released this data.

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